Brand Strategy and Building
We define the identity and strategic direction of each project based on market analysis, trends, and consumer behavior. We develop the conceptual and visual foundations that solidify the brand's DNA and guide design, product, and communication decisions.
Includes:
Defining the brand's purpose, positioning, and value proposition.
Creation of the guiding concept and visual narrative.
Brand identity: graphic guidelines, tone and communication guidelines.
Collection structure and initial categories according to commercial strategy.
Ideal for
Brands seeking comprehensive management from production to delivery
Companies that require control, traceability and logistical compliance.
Projects that need efficiency and reliability in the distribution of their products.
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